Ashanti release a New Music titled “Lets Go”
Ashanti is back with new music, and using a unique marketing strategy to promote it, while helping to encourage a healthier lifestyle. The Grammy Award-winning singer/songwriter has teamed up with First Lady Michelle Obama’s Partnership for a Healthier America (PHA) and its Drink Up effort, which encourages everyone to drink more water more often, to release the new single “Let’s Go.”
Using the hashtag #DrinkUpAshanti, anyone can ‘donate’ water on Twitter and Instagram to help bring the song and video to full life.
The more often the hashtag appears on IG and Twitter, the more ‘hydrated’ the single becomes, until eventually the complete song is released on iTunes.
Ashanti – Let’s Go
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