Atlanta rapper 2 Chainz took the internet by storm with his Dabbin Santa sweaters a few weeks ago, and during a recent interview with Forbes , Tity Boi revealed he moved over $2 million worth of product this holiday season.
He had this to say:
“Me and my team were trying to come up with some successful designs to get our merch moving. We took the dab, which is a trend, and we just turned it into a business. We played around with a few designs. We realized what my fanbase wants to see.”
In addition to the sweaters, 2 Chainz also released an accompanying Dabbin Santa iPhone game.
The often charitable MC won’t be pocketing all of the money however, as a large chunk of it is already pledged to his T.R.U. Foundation .
Congratulations to 2 Chainz on the entrepreneurial success!
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